Top Ten Rules for Investing

When it comes to investing, like many things in life, there is more than one way to “skin the cat”. And while everyone has their opinions, I thought I would share my top ten rules for investing.

  1. Stay humble, stay curious… this is the most important rule of all. Overconfidence and lack of curiosity will damage any investor over the long term.
  2. Invest for long periods of time… the day-to-day action in the stock market is just noise. Long-term investors have a super power of avoiding the chaos and focusing on what matters most, compounding over time.
  3. Avoid doing stupid stuff… Charlie Munger said, “It’s remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid.” Often this takes the form of doing nothing, but no action is better than stupid action.
  4. Don’t buy anything you can’t easily sell… for most people, illiquidity doesn’t offer much value. It’s also a good idea to allow yourself an easy way to change your mind.
  5. Don’t buy individual stocks or sectors… remember rule #1? I’ll readily admit that I don’t have enough insight to outperform the market. I’ll certainly stay curious over time to see if any new evidence pops up, but right now the research strongly indicates that passive/index investing is the way to go for most people.
  6. Keep costs low… high costs are a headwind for any investor. The main costs to keep an eye on are fund fees, trading fees, and taxes.
  7. Avoid non-productive assets (e.g. gold, crypto, collectibles)… non-productive assets thrive on fear. Productive assets thrive on innovation, grit, and hard work. Non-productive assets are also next-to-impossible to value.
  8. Don’t be the sucker at the poker table… If you don’t know who the sucker is when you sit down at the poker table, it’s you. Avoid investing in a way where your counterparty has a significant competitive advantage. Examples of games you don’t want to play include day trading, options, or other complex derivatives.
  9. Avoid alternative investments… Ties in with rule #8 – private equity and hedge fund managers are sharks. Many alternatives also suffer from artificially suppressed volatility so it’s tough to fully understand the risks. Also see rule #4.
  10. Don’t mix investing with insurance… most annuities and cash value life insurance products cost a fortune! Nevermind the fact that insurance contracts are quite complex and the insurance company often has the right to change the rules whenever they want. Don’t believe me? Take a look at a structured product or variable annuity prospectus.

Matthew Jenkins is the Founder of Noble Hill Planning LLC. Matthew has over 15 years of experience working in both large and small financial services firms. Before starting his career in finance, Matthew served as a U.S. Army Ranger. Matthew values transparency and fair dealing and enjoys helping people prepare for a great retirement.

Matthew is a CFA® Charterholder and CERTIFIED FINANCIAL PLANNER™ Professional. He is also a member of the National Association of Personal Financial Advisors (NAPFA) and the Fee Only Network.